Information on the authenticity of customer reviews

At BB Handel, we attach great importance to the transparency and credibility of customer reviews. Customer reviews are an essential part of online commerce because they help other consumers to make informed purchasing decisions. To ensure that the published reviews actually come from buyers who have purchased a particular product, we use a combination of different verification measures.

One of the key measures for ensuring the authenticity of reviews is manual verification. This is done by comparing the submitted review with the order history in our merchandise management system. In detail, this means that every review received is first checked to see whether the customer in question actually bought the product in question from us. This method provides a reliable way of ensuring that each published review is based on a real purchase experience. Reviews submitted by people who have not purchased the product are therefore not published. In this way, we protect our customers from misleading or unqualified reviews that could negatively influence their purchase decision.

In addition to manual reviews, we use a system with individualised links to make access to the review function exclusive to actual buyers. After completing an online order, our customers automatically receive a message containing a personalised link to an evaluation form. This link is generated specifically for the respective buyer and only allows customers who have actually purchased a product to submit a review.

This process not only guarantees the authenticity of the review, but also ensures that we receive the most comprehensive and qualified feedback possible on our products. Because only customers who have used and tested the product can give an informed opinion.

Ensuring the authenticity of reviews not only offers advantages for BB Handel, but above all for our customers. Every consumer who visits our website can be confident that the reviews displayed are authentic and credible. This strengthens trust in our company and our products and enables our customers to make informed purchasing decisions.

Transparency and integrity are cornerstones of our business model. We recognise our responsibility to provide consumers with honest and accurate information. Through our verification measures, we send a clear signal against fake or manipulated reviews, which are unfortunately not uncommon in online retail. By only allowing authentic reviews, we are helping to strengthen trust in e-commerce platforms as a whole.

Naturally, we handle our customers' data responsibly when checking reviews. All steps are carried out in accordance with the applicable data protection laws, in particular the General Data Protection Regulation (GDPR). The security and privacy of our customers are our top priority.

For example, we only use the information required to authenticate a review, such as the order history. Beyond this, no personal data is passed on to third parties. Our aim is to ensure a transparent and secure review process that respects the rights and privacy of our customers.

We see every submitted review as an opportunity for improvement. The feedback from our customers helps us to continuously optimise the quality of our products and our service. In addition to positive reviews, we also take constructive criticism seriously and see it as an incentive to develop ourselves further.

Our evaluation process also allows customers to rate not only products, but also their entire shopping experience at BB Handel. This gives us valuable insights into various aspects of our offering, from the user-friendliness of our website to the speed of delivery.

At BB Handel, we understand how important customer reviews are for trust in online retail. For this reason, we have implemented measures to ensure that every published review is authentic and based on a real buying experience.

By combining manual verification and individualised links, we create a system that is both reliable and compliant with data protection regulations. Our goal is to provide our customers with a platform that supports them in their purchasing decisions and that they can rely on.